Madira by Parag A. Shastry (Book Review: 4.75*/5) !!!

2166th BLOG POST

8^th Book of 2026

 

Parag A. Shastry’s MADIRA is not merely a book about cocktails, spirits, or mixology. It is an experience steeped in memory, geography, culture, and forgotten traditions. Published by Rupa Publications, this fascinating 344-page work stands at the crossroads of culinary history and modern experimentation, attempting to reclaim India’s indigenous drinking culture from the shadows of colonial hangovers and imported glamour.

 

At first glance, the book appears to be a sophisticated cocktail companion filled with recipes and artistic inspirations. But as one progresses through its pages, it becomes evident that Madira is trying to achieve something far more ambitious. It seeks to restore dignity and storytelling to Indian spirits that have long remained underappreciated. The author doesn’t merely teach readers how to mix drinks; he invites them to understand the soul behind every ingredient, aroma, ritual, and regional influence.

 

One of the strongest aspects of the book lies in its narrative approach. Before the recipes begin, Parag A. Shastry carefully lays a philosophical and cultural foundation for the reader. The opening chapters explore how India once possessed a rich and deeply localized drinking tradition—one that existed long before whisky and imported liquors dominated urban aspirations. The author revisits forgotten beverages, indigenous brewing practices, and region-specific drinking customs with remarkable affection and detail.

 

The chapters titled The Indian Cocktail Renaissance and The Art of Sustainable Mixology are particularly insightful. Instead of blindly glorifying Western bar culture, the author passionately argues for a distinctly Indian identity in modern mixology. He explains how ingredients like kokum, tamarind, jaggery, Gondhoraj lime, mahua, curry leaves, saffron, sandalwood, raw mango, and even spice blends can shape cocktails that are deeply rooted in Indian memory and tradition.

 

What makes this approach refreshing is the emotional intelligence behind it. In Madira, cocktails are not presented as symbols of elite indulgence. Rather, they are portrayed as extensions of festivals, seasons, nostalgia, family gatherings, regional landscapes, and collective celebrations. The author repeatedly emphasizes that Indian drinking traditions historically revolved around community and storytelling rather than solitary sophistication. That cultural sensitivity gives the book a warmth that many glossy cocktail books often lack.

 

Once the book transitions into its celebrated collection of 101 recipes, readers are introduced to a dazzling universe of creativity. The names themselves evoke curiosity and atmosphere—Mahua Martini, Kashmiri Kahwa Whiskey, Mumbai Masala Highball, Pineapple and Curry Leaf Smash, Holi Rang Martini, Jalebi Whiskey Flip, The Maharaja’s Cipher, The Banaras Mule, and finally The Madira Masterpiece. Each cocktail carries a thematic identity, categorized through moods such as “Rooted and Ritualistic,” “Bright and Festive,” “Bold and Rebellious,” or “Warm and Soulful.”

 

This categorization is perhaps one of the book’s most original ideas. It transforms the act of drinking into an emotional and cultural experience rather than a mechanical recipe-following exercise. One does not merely choose a cocktail based on alcohol preference; one chooses based on feeling, season, memory, and atmosphere. That subtle literary touch elevates Madira far beyond conventional bartending manuals.

 

Parag A. Shastry’s writing style deserves appreciation as well. His prose is immersive, poetic, and cinematic without becoming overly decorative. Whether he is describing tribal mahua brews from forest clearings, toddy tapped at sunrise on coastal shores, or spice-infused drinks inspired by royal kitchens, the narration consistently maintains sensory richness. Readers can almost smell the roasted fennel, citrus peels, herbs, and jaggery vapours rising from the pages.

 

Another commendable element is the author’s emphasis on sustainability and mindful consumption. The book repeatedly encourages the use of local ingredients, seasonal produce, leftover peels, homemade syrups, and environmentally conscious practices. In an era where sustainability often becomes a fashionable buzzword, Madira integrates it naturally into India’s traditional kitchen wisdom.

 

Visually too, the book appears elegant and thoughtfully structured. The index itself reflects tremendous effort, with appendices dedicated to bartending techniques, India’s spirit landscape, indigenous ingredients, and a cultural glossary of Madira. These additions make the book accessible not just to experienced mixologists but also to curious readers who may know little about cocktail culture.

 

However, readers expecting a straightforward instructional cocktail guide may initially find the philosophical and historical portions slightly elaborate. The book prioritizes atmosphere and storytelling as much as recipes, and that literary immersion may not appeal equally to everyone. Yet, for those willing to engage with its deeper cultural intent, this richness becomes its greatest strength.

 

In many ways, Madira feels like a cultural reclamation project disguised as a cocktail book. It reminds readers that India’s relationship with spirits did not begin with imported whisky labels or modern urban lounges. There existed an older, more intimate tradition—rooted in land, ritual, herbs, seasons, and shared experiences. Through this book, Parag A. Shastry attempts to resurrect that forgotten voice with both reverence and innovation.

 

Overall, MADIRA is a beautifully crafted work that combines anthropology, gastronomy, history, sustainability, and mixology into one engaging narrative. It is a rare book that can comfortably sit on the shelves of cocktail enthusiasts, cultural historians, food writers, and lovers of Indian traditions alike. More than teaching readers how to prepare drinks, Madira teaches them how to rediscover flavour, memory, and identity—one glass at a time. I will definitely give this book 4.75* out of 5 as author’s research work is evident in each and every word written in around 350 pages. Recommended for drinks/cocktail/mocktail lovers.

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WRITING BUDDHA